GoDaddy and PayPal Webinar Recap: 3 ways to increase your social media reach

GoDaddy and PayPal hosted a webinar for small businesses on the best ways to increase your social media reach. Joining forces as #OpenWeStand partners, they cover key tips in the webinar to help you engage your customers on social media with timely, educational content and create a smart social media strategy that will help you win followers, turn them into fans, and stand out from the competition.

Watch the full webinar:

Use these key takeaways from the webinar to increase your social media reach, get new followers, and engage your loyal fans during COVID-19 and beyond.

Craft an effective social media content strategy

When crafting an effective social media content strategy, you first need to decide what to post, then organize and manage a posting schedule. Make a plan for the month to save you time down the line.

Once you have a plan in place, make sure to also track and analyze your social media content calendar to find out what’s working, and what’s not and tweak anywhere that could use improvement. 

Keep content engaging

Each post that you publish to your business’ social media pages should add value for your audience.

Think about what you’re trying to accomplish:

  • Are you trying to inform, entertain, or educate your audience?
  • Is the content shareable?
  • If you saw the post on your feed, would you be excited to share with your followers on that platform?

Outside of operational updates — like events, specials, promotions, hour changes and closings — plan on posting two or three additional posts per week on Facebook, Instagram, and Twitter. You should keep in mind that you have different audiences across all social media platforms, and not every platform should have the exact same post — great content doesn’t always have to be posted on every platform at the same time.

Show off photos of your team and product

Post the menu items your customers love, products you have in store, photos of the interior and exterior of your business, the services you offer to your community, and show off your amazing team to your audience.

If you’re taking photos with a smartphone, take into account lighting and framing. Take photos from above, include human elements like faces and hands, and use natural light rather than flash — especially with shots of food.

Interact with your fans and followers

You should also take the time to comment on tweets and Instagram posts from other users. Interact with people in your local area, comment on posts from other businesses you love and engage with any other content that might be relevant to your business. 

Anyone who follows the account you interacted with will see your comment. And, they might just give you a follow, too! If you do this on a schedule, you will save yourself time in the long run.

Use influencers to drive brand equity

Influencer marketing is an exciting online marketing discipline. Everyone from Nike to your local coffee shop is using this new strategy to get their business in front of more targeted viewers and break through the wall that comes with marketing online.

Influencer marketing is a unique form of user-generated content because it typically involves some collaboration between the brand and the user creating or delivering the content.

Here are five tips for learning how to work with brand influencers, even if you don’t have a large budget:

  1. Build relationships before outreach.
  2. Offer free products and lots of promotion.
  3. Personalize and nail the pitch.
  4. Think long term.
  5. Don’t underestimate micro-influencers.

You can find more tips from GoDaddy and PayPal’s webinar to increase your reach on social media by watching the full recording here and on the PayPal site

Go to for more resources to help small business owners during this challenging time.