Open We Stand Donuts Inc

Corporate Pledge

TrueName by Donuts pledges to champion entrepreneurs and their ability to bring business online by offering memorable, meaningful and safe domain names. We are doing our part to protect small businesses by enhancing the safety and security of domain names, preventing domain fraud and abuse, and protecting brands of all sizes online. 

We support our channel partners as they help their customers create and maintain their online identities. For us, this means continuing to make our domain names accessible, relevant and available. We will remain a proactive partner, monitoring market needs and responding directly.  

We pledge to remain committed to the best interest of our employees. We continue to allow and encourage employees to work remotely to stay safe and healthy. We also offer increased flexibility to ensure they can prioritize the needs of their family. We support our people through reassuring communications, friendly and fun virtual coffee hours, and daily virtual meetings so that they remain connected and engaged with their work teams. It is important that, while isolated, each employee understands the value they bring to our company, customers and community. Finally, we pledge to offer support and collaboration with our business partners as they empower their employees and customers around the globe.  

Letter from the CEO

TrueName by Donuts is committed to the success of small business owners. Throughout our corporate history we have been dedicated to helping small businesses get and stay online by offering memorable, meaningful and safe domain names. In the wake of the Covid-19 crisis, we feel this effort is more important than ever.  

We recognize how fortunate we are to work in a business that exists primarily online. We want to empower entrepreneurs and small businesses to stay open. An online destination provides a crucial revenue stream for businesses during this difficult time. While entrepreneurship feels especially risky amidst today’s uncertainty, we truly believe that the trailblazers that step up, stay courageous, and stay open will elevate their brands and ultimately come out on top. Entrepreneurship and small business ownership takes a great deal of courage. Now more than ever we commit to championing and supporting the individuals and organizations that connect communities and facilitate ideation, innovation, and inspiration.  

The work our team carries out is crucial to businesses around the world, so we are doing all we can to protect our most valuable asset – our people. TrueName by Donuts is prioritizing the physical and mental health of our employees by providing radical flexibility, expanded opportunities to connect with colleagues virtually, and transparency through weekly communications from our leadership. With all employees continuing to stay home, we know that our collaborative abilities will only improve as we adjust to this new normal, and look forward to exploring how our experiences will inspire future innovation, now and when we return to our physical offices. Until then, we encourage our employees to move their bodies, get ample rest, and prioritize safety and wellness for themselves and their families.  

Akram Atallah

CEO | Donuts, Inc

What we’re doing for small businesses.

In response to COVID-19, we’ve created new ways to help small businesses stay open in this uncertain time.


Free domain with GoDaddy

TrueName by Donuts is offering a free domain name extension for the first year through a GoDaddy Websites + Marketing package. Choose from .Company, .Email, .Group, .Life, .Live, .Rocks, .Solutions or .Today

*These offers are provided by the named companies, not GoDaddy. Please see the linked pages for applicable terms, restrictions and instructions applicable to all offers.

Ensuring we’re
always available.

We’ve taken the necessary steps to keep our people safe so they’re available to serve you, and we’ll continue to adapt as needed.

TrueName by Donuts

Now more than ever, small businesses need a home on the web. Create your online identity with a TrueName domain and enjoy no cost for the first year. Learn more about 

Help to get you
through tough times.